the power of American ads

So as I have mentioned Chileans eat a lot of Mayonnaise. At lunch today as my host mom was putting mayonnaise on  her noodles and fries I started making fun of her love of mayonnaise. She replied that it was the gringo's fault ... that before everybody ate house mayonnaise and didn't use it that much but then hellmans came and started showing ads of kids eating their rice and brocoli after their mom poured mayonnaise on it. And after that, Chileans started putting mayonnaise on everything. After she said this I broke out laughing ... especially since I tend to discount the efficacy of ads.